What is Kit?
Kit (formerly ConvertKit, renamed in 2024) is an email marketing platform built specifically for independent creators — writers, podcasters, course creators, and newsletter publishers. It offers subscriber tagging and segmentation, a visual automation builder, email sequences, broadcasts, landing pages, and a Creator Network for cross-promoting newsletters.
Kit Pricing (checked October 5, 2026)
USD, monthly billing unless stated.
How pricing scales (monthly billing): at 3,000 subscribers Creator $59 / Pro $99; at 5,000 subscribers Creator $89 / Pro $139; at 8,000 subscribers Creator $119 / Pro $169; at 10,000 subscribers Creator $139 / Pro $189.
Pricing notes
- 14-day free trial on Creator and Pro, no credit card required; after the trial you can add a card to stay on a paid plan or drop to the Free plan.
- No sending limits on any plan — Kit prices by contacts, not by emails sent.
- If you exceed your subscriber limit, Kit automatically upgrades you to the next tier (may incur additional charges).
- Free list migration on Creator and Pro paid plans.
- The Free plan does NOT include automations or email sequences — welcome emails require a paid plan.
Key features
- Visual automation builder (unlimited automations on Creator and Pro)
- Unlimited email sequences and broadcasts on paid plans
- Unlimited landing pages and opt-in forms on all plans
- Subscriber tagging and segmentation on all plans
- Creator Network: cross-promotion with other newsletter creators
- A/B testing: 2 subject lines on Free, 5 on Creator, advanced subject-line + content testing on Pro
- Newsletter referral system on Pro (includes a free SparkLoop plan worth $99/mo)
- Subscriber engagement scoring and deliverability reporting on Pro
- 100+ integrations
- 24/7 support on Creator (email & chat), 24/7 priority support on Pro
Pros
- Most generous free plan in the category: 10,000 subscribers with unlimited emails — most rivals cap free tiers far lower
- No sending limits; priced by contacts rather than email volume
- Creator-focused automation designed for content workflows, not enterprise sales teams
- Creator Network helps new newsletters get discovered
- Free list migration on paid plans
- Strong affiliate program: 50% commission for the first 12 months
Cons
- No automations or email sequences on the Free plan — welcome emails require a paid plan
- Costs climb steeply as your list grows ($139/mo for 10,000 subscribers on Creator)
- Email editor is plain — function over form, limited fancy template designs
- Advanced analytics, subscriber scoring, and deliverability reporting are locked behind Pro ($79/mo and up)
- No SMS channel
- Kit branding appears on Free plan emails and forms
Who it’s for — and who it’s not for
Best for
Newsletter writers, podcasters, course creators, bloggers building an audience, and creators monetizing a list.
Not a fit for
E-commerce brands that need SMS, teams wanting heavily designed drag-and-drop templates, businesses needing automation on a free tier, or anyone whose main goal is a free-forever welcome sequence.
Kit Affiliate Program terms
- Official name: Kit Affiliate Program
- Commission: 50% of revenue from each referred paid customer for the first 12 months (for referrals made on or after October 15, 2024)
- After 12 months: Bronze (10+ paid referrals in the prior calendar year) = 10% recurring; Silver (50+) = 15%; Gold (100+) = 20%, paid while status is held (re-evaluated yearly)
- Cookie duration: 90 days; attribution goes to the most recently clicked affiliate link
- Payouts: through PartnerStack — Stripe, PayPal, or direct deposit depending on region; $5 minimum withdrawal; monthly payouts after an approximately 31-day refund hold
- Referred friends get a 30-day free Kit Creator trial
Kit FAQ
Is Kit really free?
Yes. The Newsletter plan is free for up to 10,000 subscribers with unlimited emails, landing pages, and forms — but it doesn't include automations or email sequences.
What's the difference between Kit and ConvertKit?
They're the same product. ConvertKit rebranded to Kit in 2024.
How much does Kit cost for 5,000 subscribers?
$89/mo on Creator or $139/mo on Pro with monthly billing (prices checked October 5, 2026).
Does Kit offer a free trial?
Yes, a 14-day free trial on Creator and Pro, no credit card required.
Does Kit migrate my list for free?
Yes, Kit provides a free migration service on its paid plans.
Does Kit have an affiliate program?
Yes, the Kit Affiliate Program pays 50% for the first 12 months per referred paid customer, then 10–20% recurring based on referral tier.
Prices checked October 5, 2026 — Kit can change pricing, so confirm on kit.com/pricing before signing up.